How to be intentional with your money...
… by writing out a spending plan
Financial planning tips from Mindset Expert & Accredited Financial Coach, Emma Gosling
Read MoreHow to craft your brand strapline
Having a brand strapline helps your business to stand out, be remembered, and grow in affection.
Read MoreHow to write about stuff you don't know
I’m the first one to admit I’ve written a lot of stuff that I don’t have a clue about. Most journalists are the same, it’s why we learn shorthand, research skills, and how to use libraries.
Read MoreWhy we need blogs
Not a ‘How to’ this time but a ‘why’, and a valid one.
Read MoreHow to caption brand photos
If only all it took was a show-stopping image… but the online world demands a little more from us.
Read MoreHow to discover your story
Telling stories is a hot topic these days, something we’re all expected to do across our websites and social media content, but for some of us it’s hard to know where to start.
Read MoreHow to write a press release
Companies still write and send press releases and journalists still read them, as long as they’re written well.
Read MoreHow to write a video script
Simple strategies for writing a video script by guest blogger Holly Wagner from Green Kiwi Productions
Read MoreHow to build a style guide
When I worked in publishing, every magazine had a house style guide. If it didn’t have one, we had to build it.
Read MoreHow to write a standout CV
Want to write a cracking CV but not sure where to start?
Read MoreHow to time your presentations
When I first started networking, the idea of having just one minute in which to introduce myself seemed impossible.
Read MoreHow to beat the blank page: curing writer's block
This was the title of a talk I gave about two years ago. So when I came down with a dose of writer’s block last month, I don’t know why I didn’t just go straight to my own notes and follow the advice.
Read MoreHow to research great content
Laura May, Managing Director of Never Forget Marketing, talks about the benefits of good research
Read MoreHow to build your LinkedIn brand
When was the last time you gave your LinkedIn profile any attention?
Read MoreHow to decide if you need a blog
Why should you have a blog on your website?
Read MoreHow to write a testimonial
Is it just me, or are we seeing a hike in reviews?
Read MoreHow to choose the perfect copywriter
Your website is ready, and now the pages need populating.
Read MoreHow to write your own profile
A small but often called-for aspect of my work is creating biographies for clients, from About paragraphs for LinkedIn and Facebook to full website Profile pages.
Read MoreHow to sign off emails
Who gets the last word in an official email exchange?
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